I don't know what I need. Is that OK?+
That's most people, and that's what the call and the workshop are for. Describe the business and the annoying bits; I'll tell you what's worth doing, what it costs, and what to leave alone.
Do I need to be technical?+
No. I do the connecting and the setting up. You learn where the buttons are, what to glance at each week, and how to change the instructions when the business changes.
I use ChatGPT or Claude but can't get it to do what I want. Can you help?+
Yes, and it's the most common thing I fix. It's almost never the model. It's that nothing is written down, so every conversation starts from zero and every correction is lost by tomorrow. The workshop sets up your Playbook: who you are, how each job is done, what it must never do. After that, it reads it every time, and when you correct it, the fix stays.
We already use ChatGPT. What would be different?+
Using ChatGPT for the odd email is a good start, and most businesses stop there. The difference is making it part of how the business runs: connected to your inbox, your calendar and the tools you already pay for, with clear instructions for your jobs, and a named person on your side who owns it. That is what usually goes missing when someone sets up AI and it quietly stops getting used after a fortnight. So every build here comes with a plain-English playbook, an owner, and sessions until it's routine.
What does one of these actually cost to run?+
Typically £10–30 a month for the AI tools and hosting behind it, and sometimes nothing: a lot of the best tools are free and open source, and where a free one does the job, that's the one I'll use. I'll give you the number before we start, and the handover notes show you where to check it.
Do I need a developer to keep any bespoke-built agents running?+
No. The instructions are plain text files you can edit yourself, and the handover notes cover the routine things. You get 30 days of support after handover, and I am a message away after that.
What if it makes a mistake?+
Everything I build asks before it acts. It drafts, you approve. Nothing gets sent, posted or filed without a person saying yes, and if nobody says yes, it's dropped. Silence means no.
Do you do Shopify?+
Yes. I've rebuilt several stores and built the reporting behind them, so store digests, listing writers and customer email triage are the builds I know best.
What is the Playbook?+
Your repeatable tasks, written down once in plain English so the tools do them the same way every time: the quote email, the product description, the weekly report, the supplier chase. It lives in your own files, you can edit it, and the bespoke services work from the same Playbook.
Do you build websites and apps too?+
Yes, when they're the right answer. With AI in the loop, a dashboard, an internal app or a website rebuild takes days rather than months, so it's often the quickest way to give a business the tool it's missing. I don't take on big software projects, and I'll say so on the call if that's what you need.
What do you mean by tools I haven't tried?+
Two kinds. Tools you may not have met: Granola, or Quill which is free, to take your meeting notes for you; Fastlane, which makes short videos for a store and posts them; Claude or ChatGPT set up for your business with your Playbook, rather than a blank tab. And the tools you already pay for, connected to AI so they do more: your CRM kept up to date from your calls and emails, your meeting notes filed where the team can find them, your accounts package drafting the invoice chasers. Most businesses I meet are using a fraction of what their tools can already do.
Can it work with my CRM?+
Yes. HubSpot, Pipedrive, Zoho, Salesforce and most of the others let tools like this read and write to them, so notes, deal stages and follow-ups can be kept up to date without anyone typing them in. If your CRM is a spreadsheet, that works too.